Tobacco companies want to hook a new generation on nicotine and smoking.
- They spent more than $8.6 billion on aggressive marketing in 2017 alone. That’s more than $23 million each day and almost $1 million every hour!
- Nearly 80% of middle and high school students — that’s 4 out of 5 kids — were exposed to e-cigarette advertising in 2016.
- E-cigarettes are now the most common form of tobacco use by kids and teens. In 2018, use by high school students in the U.S. doubled from the previous year.
- Many young people say they’ve tried e-cigarettes in part because of the appealing flavors. More than 80% of teen users say their first e-cigarette product was flavored.