• to see what it’s like (60.9%)
• because they like how it tastes (41.7%)
• as a social activity (37.9%)
• to relax (37.4%) 
• to feel good or get high (29.0%)
• they’re bored (28.7%)
• because they think it looks cool (15.2%)
• they have an addiction (8.1%) 
• to help quit regular cigarettes (6.1%)